The “Growth-Share Matrix” concept was introduced as a tool for business unit management by Boston Consulting Group in 1968. It can also be used for product management.
In business, the term “Marketing” refers broadly to the process by which a business firm gets customers to buy its product or service. Some people mistakenly equate marketing with advertising; however advertising is just part of the overall picture. And … Continue reading
This article, part of our ongoing series on business concepts for information technology professionals, will examine investment risk. Some of the high-level topics we’ll address include: How is investment risk defined? How do we manage risk?
Previously we laid out the operating cash cycle of a business from a product-oriented perspective. In this follow up article we discuss the ramifications of that model and make a comment about service-oriented businesses
We’ll begin this series of articles on business concepts for information technology professionals with a discussion of finance. Why finance first? For one thing, before I landed on the technology side I worked in the finance area, so I have … Continue reading
If you’re an information technology professional, it’s likely that you define yourself by the technology you use on a daily basis. You may say “I’m a web designer,” or “I’m a (fill in the blank tool) developer,” and so on. … Continue reading
I’m preparing to roll out a new category on the site. Having done a series of posts both on this site and the Business Intelligence For Business Professionals blog, now I want to present the other side: articles about business … Continue reading